Rebranding Process

Boostern collaborated with Missing Children Europe (MCE) to design a refreshed visual identity that aligns with the organisation's mission of protecting and empowering children. The project began with an alignment meeting to deeply understand MCE’s values, mission, and aspirations. From there, moodboards were developed to establish a visual direction that resonated with MCE’s audience and reflected its core objectives. The new branding introduced a modern colour palette, dynamic shapes, and versatile fonts to represent MCE’s commitment to safety and empowerment. Images was carefully curated to uphold children’s privacy and dignity, using symbolic imagery such as silhouettes and puzzle pieces to convey the organisation’s mission. To ensure consistency, Boostern delivered comprehensive brand guidelines detailing the application of the visual identity across digital and print media. The final package included business card templates, stationery designs, presentation formats, report templates, and unique silhouette illustrations. This cohesive and professional identity empowers MCE to communicate its mission more effectively, supporting its advocacy and outreach efforts across Europe.