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The European Citizen Action Service (ECAS) is an international, Brussels-based non-profit organisation with a pan-European membership and more than 30 years of experience. Their mission is to empower citizens in order to create a more inclusive and stronger European Union by promoting and defending citizens’ rights and by developing and supporting mechanisms to increase citizens and citizen organisations’ democratic participation in, and engagement with, the EU.

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Co-create a clear and effective communication strategy that aligns with the organisational objectives and goals.

Create a communication strategy that works

Develop communication strategy

Bring back the annual website traffic after declining by almost 30% yearly for the last three years.


Get the website traffic back to its 2017 level

Increase website traffic

Help the Communication Team to set up successful digital campaigns with both paid and organic means.

Ensure the success of digital campaigns

Support promotional campaigns

Help ECAS to create a tender and coordinate the entire process of the redesign of its website with a third-party.

Support with website revamp

Website redesign coordination

Design professional graphic assets for events and campaigns.

Ad hoc graphic asset creation

Graphic design support

Help the the ECAS communication department streamline operations to save time and resources, and achieve its goals more effectively.

Improve communication efficiency

Streamline operations

Main Goals

We provided personalised Communication Consulting to ECAS with monthly alignment meetings. We've set up and maximised their Google Ad Grants account, allocating $10,000 every month on FREE search advertising, generating a massive amount of extra traffic. In addition, we are supporting campaigns on an ongoing basis with Google and social media advertising setup and management, as well as with ad hoc professional graphic design support. We also coordinated the revamp of the ecas.org website in 2022 from day 0 to going live, and we've successfully streamlined the ops of the communication department.

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With the help of Google Ad Grants ($10,000 FREE search ad spend), we returned the traffic level its 2017 level.

This year traffic increased 187% compared to 2022

+75% yearly traffic increase on average

The Communication Strategy we prepared for ECAS received an evaluation score of 91% from the European Commission's Operating Grant Evaluation Committee.

European Commission Operating Grant Application

91% Communication Strategy Score

Website traffic and social media followership have increased significantly on each channel since we joined the team. ECAS' followership grew on Twitter by +8%, on Facebook by +21%, on LinkedIn by +122%, and on Instagram by +278%.

Each ECAS Channel is Growing

Growth, Growth Everywhere

Key achievements

In 2020, ECAS approached us to design a logo for its 30th anniversary, increase its website traffic to its 2017 levels, improve its newsletter, streamline its communication operations, and build a strong communication strategy.

We have not only increased their followership and traffic on every single channel and over-delivered in every single aspect, but we have also helped to strengthen the communication department to the point where it has remained constant and successful during the past three years.

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We have worked closely with ECAS for the last three years, supporting their campaigns and projects as Communication Consultants. We managed to increase significantly their website traffic to its 2017 level after a huge drop in visitors, thanks to our work with Google Ad Grants and other growth hacking strategies. We also created a solid Communication Strategy for ECAS in the framework of their 4-year Operating Grant in 2021, which received a 91% score from the European Commission. Lastly, we have been contributing to the success of multiple citizen engagement campaigns on social media by planning and setting up numerous Europe-wide multilingual paid ad campaigns to boost citizen engagement.

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We have been providing tailor-made Communication Consulting services to ECAS since September 2020.